This Girl Can.

( Video under cut due to size. But watch it. )

First caught this on TV a few weeks ago, during an ad break, wondering what it was - especially as it was longer than a normal advert... And then it turned out to be simply 'Wimmins R Awesome! Go Do Sport & don't worry about what people think!'

I am very pleased, it's an excellent campaign:

This Girl Can celebrates the women who are doing their thing no matter how they do it, how they look or even how sweaty they get. They’re here to inspire us to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome. #thisgirlcan

From one extreme to the other...

Two interesting articles about Fifty Shades of Grey:

Consent Isn’t Enough: The Troubling Sex of Fifty Shades. The blockbuster fantasy has become a big movie—and a bigger problem.
By Emma Green, for The Atlantic.

Sex, Lies and Fifty Shades. Millions have read the books. Millions more will see the movie. And everything you think you know about it—and women—is wrong.
By Leslie Bennetts for Entertainment Weekly.

ETA: And via shadowkat67:

'Fifty Shades of Grey' Review - The New Yorker. No pain, No Gain.

This is the beginning:

If the figures are correct, “Fifty Shades of Grey,” by E. L. James, has been bought by more than a hundred million people, of whom only twenty million were under the impression that it was a paint catalogue. That leaves a solid eighty million or so who, upon reading sentences such as “He strokes his chin thoughtfully with his long, skilled fingers,” had to lie down for a while and let the creamy waves of ecstasy subside. Now, after an enticing buildup, which took to extreme lengths the art of the peekaboo, the film of the book is here.