My inner optimist is going "Well, you probably couldn't have as much utter FAIL than in the Shakespeare episode where Martha tried to bring up people's views of her in that century, and Ten's just like, "Martha, how'd'ya think people see me? I'm am alien."

Although, upon further overthinking this—I wonder if that's fail, or characterization. It would not be the first or the last time that the Doctor failed to realize that humans don't (and in some cases, can't) see things from the same perspective he does. It also wouldn't be the last time he failed to really see Martha. So, while someone is definitely being utterly thoughtless in that scene, I'm not totally sure it's the writer.