Whoever does the media/PR these days is very bad at their job!

I think a lot of this does stem from Chibnall being very spoiler-averse, which I can understand (especially after those big leaks during the Moffat era) but the show has definitely had really bad promotion the past couple of years that extends well beyond that. Here's hoping this news actually ushers in a new era of the BBC actually *gasp* promoting one of their flagship programs!