Will have to check out this non-Buffy-related Herald. Looks interesting.

Re. the LJ PtB then it's not so much about look as about guidelines as far as I can tell. And I like the idea of different icons for sponsored stuff. Anyway I rarely venture outside my flist, so I doubt it'll have any sort of impact on me directly. *crosses fingers*

lovely news about the Cherub. Yay!
Yup! Sometimes it helps to step back on concentrate on what's most important - namely cute babies. :)